Embedded Files
The purpose of our branding guidelines is to ensure consistency, professionalism, and clarity in how the Enviro-Master brand is presented across all channels. These standards help protect the integrity of our brand, making sure that every visual, message, and customer touchpoint reflects our values and mission. By following these guidelines, we create a unified identity that builds trust, strengthens recognition, and supports the growth of the entire system.
Primary logo
Primary logo
This is the primary logo to use for most branding purposes, including business cards, stationary, and marketing materials. Please do not add any taglines to promotional material or email signatures at this time.
***Please discontinue use of old "Longform Enviro-Master" logo.
LOGO SPECIFICATION
The following identifies graphic standards for use of the EM "master brand." It shows what to follow in the four basic rules of effective brand identity management:
Keep the master brand clearly visible
Can be done with alternative logos provided
Use specified fonts and type tyles
Use of brand identity consistently
Use specified master brand colors
EXAMPLE:
Name
Title
Enviro-Master of (Franchise location or name) | Street Address | City, State, Zip
Office: 555-555-5555 | Mobile: 555-555-5555 | www.enviro-master.com
Email signature format
Email signature format
This is the standard email signature format that should be used in all Enviro-Master email corrospondance. Please note:
The current EM logo should be used in all email signatures
Please refrain from having slogans or taglines
You're free to link approved social media accounts and EM videos
Email signature parameters:
Font - Can use Georgia, Arial, or Calibri are all approved fonts for both signature and body of emails
Size - 12 pt.
Use approved logo (see above)
Info required:
Name
Title
Territory name or location (i.e. Enviro-Master of Philadelphia)
At least 1 phone number
Corporate web address www.enviro-master.com
Optional information:
Address line 1 & 2
Mobile phone number or Phone Number 2
Color palette
Color palette
Below are the approved colors that can be used when marketing Enviro-Master. These colors pertain to the logos, uniforms, letterheads, business cards, marketing material, and vehicle wraps.
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